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Using Business Cards As VIP Cards

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We have all received special VIP offers from companies trying to win our business. These are often printed in letters or on bulky card stock, making them difficult to carry around until redemption. As a business owner, you can make these promotion efforts more effective by offering combination plastic business cards and VIP cards that are easy to carry in a wallet.

Plastic is an excellent material for business cards because it is more durable than paper. After months of being thumbed through in wallets or card indexes, paper business cards can become bent, frayed, or torn. This will not happen with 20 point thick plastic business cards. These impressive promotional tools are available in clear, frosted, and opaque white with full color print.

By selecting opaque white, business professionals can create a dual-purpose card. Dual-sided printing is available for this color, so the front can serve as a traditional business card, while the back offers VIP promotion offers like percentage discounts, flat dollar savings, or free products. Customers can carry this card in their wallets, presenting it each time they visit the business.

When creating this card, the business professional should include the company logo in a prominent location, for branding purposes. Both the front and back of the card can be printed in full color so highlighting, colored font, and images should be used to enhance the VIP offers. To make this promotional item look unique, business customers can request free rounded corners on the card.

Opaque white plastic cards measure 2×3.5 inches and are available with either horizontal or vertical orientation. Business customers can order between 500 and 5,000 cards at a time and production takes only five to seven business days. An order of 5,000 cards costs under $440, making this an inexpensive way to increase sales.


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